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Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I'm about to click the Enable button on a new campaign.

adwords campaign goals: The goal of your ad: To get a click. The goal of your campaign: To maximize your budget and ROI on your ad spend.

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Google launched AdWords in 2000. At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign.

Keywords, ads and ad groups in each campaign should be tightly related. In turn, Google will reward you by lowering advertising costs.Here is an example of a well-structured AdWords account with two…

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In short, Google Universal Campaigns are very easy to set up and leverage standardization of creative inputs, bidding, and reporting (or near lack thereof) to increase the scale that Adwords app…

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Show up when people search for what you offer Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.

Getting started on Google AdWords won’t take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.

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The official site for help with Google AdWords. Get tips to boost your ROI, improve your keywords, and fix issues with your account.

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